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McDonald's L.A.T.E. Ride hosted by and supporting Friends of the Parks provides sponsors with efficient and cost-effective opportunities to reach a large, upscale audience through the internet, media, collateral and on-site signage. We can tailor a sponsorship package to meet your company's marketing goals. Please contact Nancy Minster Swabb, Ride Director, at lateride@hotmail.com for more information and a proposal.
The ride is among the largest bicycling events in the United States and Chicago's only after-midnight bicycle ride! Cyclists ride 25 miles under the moonlight through the city's downtown and North Side neighborhoods and along Chicago's spectacular lakefront bicycle path. They see the best the city has to offer: a stunning skyline, culture, diverse neighborhoods, nightlife, architecture and more. They finish at Buckingham Fountain while enjoying the sunrise over Lake Michigan. "It's like Woodstock on wheels," said one rider. "I love the camaraderie!"
We have both cash and in-kind sponsorships available, although some categories have been filled.
Our "Sampling Friend" sponsors receive a very important ride benefit - exposure among all 9,000 L.A.T.E. Ride participants through an easy, cost-effective sampling program! Send us your samples and/or literature in June or early July 2008 and we'll do everything else! (We even have refrigerated and freezer warehouses to accommodate food/beverages products prior to the ride, and refrigerator and freezer semi-trailer trucks to transport your product and keep it cold on-site.) Mobile tours, of course, are welcome too! Products needed include food and snacks, sample products and coupons for the goody bags.
When and Where
Saturday night/Sunday morning, July 13, 2008 in Chicago (midnight until sunrise)
Who
9,000 bicyclists expected in 2008
2007 Participation Total and Gender
8,500 bicyclists (Male 54% / Female 46%)
2007 Riders by Age
| Less than 18 | 6% |
| 18-25 years old | 17% |
| 26-35 years old | 31% |
| 36-45 years old | 20% |
| 46-55 years old | 18% |
| Over 55 | 8% |
2007 Riders by Residence
| Chicago Suburbs | 50% |
| City of Chicago | 34% |
| Indiana | 4.5% |
| Other parts of Illinois | 2% |
| Other states | 6.5% |
Method of Registration for McDonald's L.A.T.E. Ride 2007
Internet: 63%
In-Person Packet Pick-Ups: 17%
Night-of-ride: 12%
U.S. Mail: 8%
In-Person Packet Pick-Ups: 17%
Night-of-ride: 12%
U.S. Mail: 8%
Other Key Demographics
- Young, urban and suburban professionals (close to 50%-50% male-female ratio)
- More than 30% belong to a health club and more than 40% exercise 2+ times per week
- More than 50% eat out 3+ times each week and go shopping 4+ times per month
- More than 95% use the internet or email
- In an electronic survey, 82% of 2007 participants said they would definitely participate again and 13% said they would probably participate again
